Project Overview

CSL Diffusion Labs is an emerging innovation lab within CSL Behring, a large biopharmaceutical company. The mission of the lab is to drive company-wide change through design-led technology experimentation. As a new sector within an established organization, they were in need of a logo to establish their presence and communicate their mission.

My Role

Design Lead, Branding

Design Process

We went through several rounds of ideation exercises with the client, to help establish a conceptual direction, before refining variations and selecting a final form.